MY 5 TIPS when releasing your music in 2019

Updated: Sep 9, 2019

From clients' stories to my own personal experience, I’ve made a quick list for you to manage your music release from anywhere in the world. In this short blog post I’ll share the 5 most important things you have to keep in mind, and apply when releasing your music in 2019.


Set yourself a timeline and wait!

You need to plan things right, because once your track is out there, there's no way back.

I know that you're excited about your new music and that's awesome - but it's really easy to derive into rushing the making of it, because you can't wait to release your track.

The BIGGEST MISTAKE you could make as an artist is to set up a release date before having everything ready for it (i.e. tracks mixed, your artwork, etc). Those things take time, submitting for distribution takes time, and life happens.

[2] TEASE, TEASE, TEASE... while you're still making it

People love to see how projects come to life.

It's a habit to get used to but curating posts and stories during the production of the track on your biggest social media platform(s) is essential, in order to create awareness and excitement around your fresh release.

After people have seen your posts and stories for 1, 2, 3... 10 times, they'll know that you have music in the works.

[3] Make a MUSIC VIDEO

Video content is SO important in today's music industry.

Music videos can be an extra cost, though they are an INVESTMENT in your music, as much as MIXING and MASTERING.

Also, they don't have to be too pricey when you get creative.

[4] Organise a RELEASE PARTY

This is the fun part: playing live!

This is what brings people together. They see your face, you can interact and engage with them, and you get to do your craft in front of people that came FOR YOU.

I recommend you read our other post: How to plan a perfect release party!

[5] DON'T STOP promoting your music after it's released!

This is what most artists do.

They tease and promote their releases, and most of them quite well, but as soon as the release date arrives, they stop doing so.

Try to follow-up and continue to promote your song(s) the same way you did before the release but also after.

There are million other things you could do or think of but they wouldn't really matter if you don't apply those 5 primordial tips first.